Selected Work
Branding Asia's largest real estate joint venture.
Vita Partners is Asia's largest real estate joint venture—a $5 billion partnership between Warburg Pincus and Lendlease. The Wild was brought in to name the company, develop its brand strategy, and create a complete visual identity from the ground up. The result is a brand built around the concept of growth and interconnection. The visual system uses organic, circular forms that suggest both urban development and natural expansion—reflecting the partnership's mission to create thriving communities across the Asia-Pacific region. From typography to color to motion, every element was designed to communicate scale, sophistication, and long-term vision.
View Project→Building the world's foremost AI visualization suite.
CreatorAI revolutionizes the shopping experience and enables customers to visualize any product, in any environment. The Wild created the brand strategy, product design, and go-to-market positioning for this AI-powered visualization platform. The platform works seamlessly across desktop and mobile—customers snap or upload photos of their environment, and CreatorAI applies products instantly, letting them share and buy with confidence. From furniture to fashion, wallpaper to flooring, CreatorAI transforms abstract product images into lived-in realities, removing hesitation and driving conversion.
View Project→Brand identity for one of the world's leading private equity firms.
Warburg Pincus is one of the world's largest and most influential private equity firms, managing tens of billions of dollars in assets and investing in market-leading companies across the globe. Operating across sectors, geographies, and market cycles, the firm is defined by disciplined growth, strategic clarity, and an ability to see opportunity where others don't. Our task was to translate that mindset into a visual system. Starting with Warburg Pincus' existing pattern language, we expanded it into a flexible, scalable design system—one that could live across platforms, formats, and moments. The pattern became more than a motif; it evolved into a set of modular building blocks and layout tools that allow the brand to adapt while remaining unmistakably consistent. The result is a visual identity designed for movement: structured, intelligent, and built to support the firm's continued growth on a global stage.
View Project→Reviving a century old Vermouth di Torino
The Wild worked with Soria to relaunch a nearly 100-year-old Vermouth and create an innovative 'Night Spritz'.
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Bringing a 120-year-old trading house into the future.
Korab is a global paper trading company, headquartered in Sweden. When The Russo-Ukrainian War, and Russian trade embargoes, disrupted the global paper business, Korab came to The Wild for support. Looking at their 100 year plus history, we realised that Korab had a legacy of entrepreneurship - evolving throughout the years to seize opportunity through times of disruption. The Wild developed Korab's new brand positioning, new brand identity, new website, brand collaterals and marketing assets.
View Project→A visual study of hyper-speed for Europe's fastest e-commerce aggregator.
GoNorth is one of Europe's fastest growing e-commerce aggregators. Their business is to scale brands at hyper-speed. The Wild named the company, wrote the brand strategy, and created a design system with building blocks based on the journey of a rocket. A visual study of hyper-speed.
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Reimagining sustainable packaging through innovative materials.
Future Paper reimagines sustainable packaging through innovative materials and design. We created a visual identity that communicates environmental responsibility while maintaining premium aesthetics.
View Project→Open the world of art to any wall in the world.
Open the world of art to any wall in the world. The world's best digital art screens powered by blockchain, Anywall allows collectors to explore, manage and view art like never before.
View Project→Strategic fundraise positioning & branding for a maritime fund.
A bold corporate rebrand for Stamford Shipping, establishing authority and trust in the global logistics industry.
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Re-envisioning Venture Capital.
Rocana's technology-forward identity communicates innovation and reliability, positioning them as leaders in their field.
View Project→A global initiative for free press in the age of AI.
CTRL+J is a global initiative for free press in a world of AI. The Wild worked with The International Fund For Public Interest Media to strategize, brand, and promote a global conference series on who will control the future of journalism.
View Project→Reimagining debt collection in Asia with Collectius.
View Project→From global paper trading to brand building.
Korco is a global paper trading house from Sweden. They worked with The Wild to expand their operation to move from only trading paper, to developing their own IP and brands. The Wild strategized and named Northstar Paper, their first line of Scandinavian sustainable paper products, created the brand identity and the launch materials.
View Project→Purpose-driven pet care that tackles plastic waste—one dog walk at a time.
Poositive is a purpose-driven pet care brand built to tackle plastic waste—one dog walk at a time. Created and operated by The Wild, it started with biodegradable poop bags that fund the removal of one pound of plastic from nature with every box sold. Since then, Poositive has expanded into a growing range of everyday essentials—including "All Sass, No Splash" waterless dog shampoo, dental wipes for fresher smiles, and paw balm for smooth moves—each product designed to combine real function with a lighter environmental footprint. Built through The Wild's venture model, Poositive blends sharp creative thinking with scalable impact—proving that even the smallest routines can drive meaningful change.
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