Soria

While exploring old family archives, an extraordinary discovery was made – an original label from the legendary Alfredo Soria Vermouth, dating back to 1934. Now, nearly 100 years later, Soria is revived as a premium Vermouth di Torino. The Wild designed the new label and brand identity, preserving Soria's impressive heritage, while adding a hint of modernism and premium-ness. We helped with the development of a new positioning and marketing collaterals for the master brand, as well as the Soria Spritz – a new take on the traditional Spritz set to own the evening cocktail occasion and call on drinkers to 'Embrace the night'.