We're a team of founders, operators, investors, marketers, strategists, creatives, and engineers with deep experience building businesses and brands.
Our Leadership Team
Bjorn Bergstrom
Founder
- •15 years' experience as a VC and exited founder
- •Built VC/PE-backed startups and scale-ups as a CEO and C-suite
- •Scaled profitable companies from $0 to $200M+ in net sales; built and exited a global house of brands
Arvid Lithander
Founder
- •2X Founder & Operator. Award-winning creative leader
- •Scaled operations and teams in the US and APAC and served as Managing Partner with $12.9M ARR
- •Ex Creative Director at Saatchi & Saatchi, 72&Sunny and W+K. Winner of Cannes Lions, OneShow, D&AD. Guest lecturer at INSEAD Business School
Shannon Cullum
Founder
- •Ex-CEO at Saatchi & Saatchi and Mullen Lowe; former global MarTech, Fintech executive
- •Leadership and brand building experience across N.A., EMEA & APAC
- •Strategy, consulting, and marketing for 50+ world-class companies in 20+ countries
Stellan Bergstrom
VP AI & Engineering
- •Tech leader, full-stack engineer and architect
- •20+ years building tech platforms and AI solutions
- •Experienced in leading product development and innovation across multiple industries





