We're a team of founders, operators, investors, marketers, strategists, creatives, and engineers with deep experience building businesses and brands.

    Our Leadership Team

    Bjorn Bergstrom
    LinkedIn

    Bjorn Bergstrom

    Founder

    • 15 years' experience as a VC and exited founder
    • Built VC/PE-backed startups and scale-ups as a CEO and C-suite
    • Scaled profitable companies from $0 to $200M+ in net sales; built and exited a global house of brands
    Arvid Lithander
    LinkedIn

    Arvid Lithander

    Founder

    • 2X Founder & Operator. Award-winning creative leader
    • Scaled operations and teams in the US and APAC and served as Managing Partner with $12.9M ARR
    • Ex Creative Director at Saatchi & Saatchi, 72&Sunny and W+K. Winner of Cannes Lions, OneShow, D&AD. Guest lecturer at INSEAD Business School
    Shannon Cullum
    LinkedIn

    Shannon Cullum

    Founder

    • Ex-CEO at Saatchi & Saatchi and Mullen Lowe; former global MarTech, Fintech executive
    • Leadership and brand building experience across N.A., EMEA & APAC
    • Strategy, consulting, and marketing for 50+ world-class companies in 20+ countries
    Stellan Bergstrom
    LinkedIn

    Stellan Bergstrom

    VP AI & Engineering

    • Tech leader, full-stack engineer and architect
    • 20+ years building tech platforms and AI solutions
    • Experienced in leading product development and innovation across multiple industries
    Malin Renstrom
    LinkedIn

    Malin Renstrom

    Operations Director

    • Experienced operations and finance leader
    • Experience across the US, APAC and Europe, working with operations in tech, ecommerce, mobility, leisure, and consulting
    Street scene