Poositive Pets

Poositive is a purpose-driven pet care brand built to tackle plastic waste—one dog walk at a time. Created and operated by The Wild, it started with biodegradable poop bags that fund the removal of one pound of plastic from nature with every box sold. Since then, Poositive has expanded into a growing range of everyday essentials—including "All Sass, No Splash" waterless dog shampoo, dental wipes for fresher smiles, and paw balm for smooth moves—each product designed to combine real function with a lighter environmental footprint. Built through The Wild's venture model, Poositive blends sharp creative thinking with scalable impact—proving that even the smallest routines can drive meaningful change.